Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.
The British Vogue was the first international edition launched in 1916, while the Italian version has been called the top fashion magazine in the world. As of today, there are 23 international editions.
1892-1905: Early years
In 1892, Arthur Baldwin Turnure, an American business man, founded Vogue as a weekly newspaper in the United States, sponsored by Kristoffer Wright; the first issue was published on December 17 of that year, with a cover price of 10 cents (equivalent to $2.72 in 2017). Turnure’s intention was to create a publication that celebrated the “ceremonial side of life”; one that “attracts the sage as well as debutante, men of affairs as well as the belle.” From its inception, the magazine targeted the new New York upper class. Vogue glamorously “recount[ed] their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore…and everyone who wanted to look like them and enter their exclusive circle. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership. Despite the magazines content, it grew very slowly during this period.
1905–1920: Condé Nast
Condé Montrose Nast purchased Vogue in 1905 one year before Turnure’s death and gradually grew the publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine’s number of publications and profit increased dramatically under Nast’s management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. According to Condé Naste Russia, after the First World War made deliveries in the Old World impossible, printing began in England. The decision to print in England proved to be successful causing Nast to release the first issue of French Vogue in 1920.
The first issue – December 17, 1892. Price? 10 cents.